Brigg pubs and licensed clubs are going to be busy today Saturday (July 3) as people journey to their favoured 'locals' to watch big screen TV coverage of the England v Ukraine quarter-final in the Euro 2020 football tournament (8pm UK time kick-off in Rome).
Many fans will make a day of it at the EC Surfacing Stadium (Hawthorns) where Brigg Town FC has another pre-season friendly during the afternoon.
Some supporters will remain on the ground into the evening to watch Gareth Southgate's team bidding to secure a coveted spot in the semi-finals. Pips Kitchen, located within the Zebras' licensed clubhouse, will be offering meals and snacks today.
All England's games - qualifying group and 'round of 16' - have resulted in many Brigg people choosing to visit licensed premises to watch live TV coverage.
Among those Brigg football followers who prefer to stay at home to enjoy the big match tonight, takeaway meals will be in considerable demand - boosting takings for local eateries. We suggest that early orders are placed by phone or 'app' (where available).
The Euro 2020 tournament - delayed 12 months because of the Coronavirus emergency - has generated very welcome custom for many Brigg businesses after a difficult period, and there will be more of the same to come if England progress through to the semis and (dare we mention it?) the final.
Football's coming home!