Stall-holders are doing a brisk trade, and many visitors to the town centre are also calling at shops, eateries and other business premises.
As we predicted, it's turning into the biggest commercial pay day of the month.
A tombola stall on Wrawby Street, near the entrance to St John's Church, is raising funds for Town Mayor Coun Ann Eardley's appeal fund to help worthy causes.
PICTURED ABOVE: The town's first citizen, front, with Deputy Town Mayor Coun Sharon Riggall and volunteer Antony Darker.
Brigg Farmers' Market - organised by North Lincolnshire Council - is now into its 16th year. The local authority is also responsible for the general market which can trace its roots back to the 13th century, when a royal charter was granted - a long, long time before any semblance of what we now call local government came on the scene.
As we post this soon after noon, there's still time to catch both markets, which are not due to wind down until about 3pm.