SIGN POSTING WOULD BE WELCOME IN BRIGG

It might be an idea for North Lincolnshire Council to contact Lidl management and those in charge at Riverside Surgery in Brigg to see whether they could install some signs to make more people aware of the pleasant route that's available along the towpath to the town centre. 
It is also much safer going under the Ancholme Way bridge than trying to cross the very busy A18 near the roundabout at the top of Atherton Way. 
Emerge from the surgery and turn left towards the bridge and there's a path available leading down to the towpath. It should be used much more than it is.