Planning permission is being sought from North Lincolnshire Council for an extension to add to what's already on offer to the public.
Well-known Brigg businessman Mick Smith, of Brocklesby Park Homes on Bridge Street, is seeking the go-ahead to erect an extension incorporating a cafe, to re-locate a steel container and change the use of land to a car park.
The site is Smithy's Fishing Pond, on Island Carr, off Bridge Street and near the Old River Ancholme.
A statement accompanying the submission to the council says: "This application is for Full Planning Permission to extend the present fishing tackle shop, to provide improved sales area for tackle supplies including maggots, provide additional seating area and toilet accommodation in the cafe and a new car parking facility."
The existing cafe is known as Harrison's Hideaway.
The statement adds: "The proposed extension is to provide an improved sales area for fishing tackle and maggots.
"This facility is the only known such facility within the Brigg and surrounding area.
"The extension also provides additional seating area for the cafe, serving not only fishermen using this pond but also the adjacent River Ancholme and other nearby ponds.
"Fishing is a very popular sport/pastime within the Brigg and surrounding area and the present facility is also proving very popular and has outgrown its present size.
"Incorporated within the extension are male and female wheelchair accessible toilets for the benefit of both fishermen and patrons of the cafe.
"The container housing the separate storage facility for maggots will be relocated at the end of the new extension.
"The container will be screened on the 3 sides with vertical timber paneling thereby preventing the amenity being visually unsightly."
Currently the venture provides two full-time and two part-time jobs.
The intention is to create two further part-time posts.