Samantha Cameron's new fashion company, Cefinn, has alerted us by email about "new arrivals" - Prince of Wales Check dresses.
View the impressive range using this link
Mrs Cameron - married to the former Prime Minister and daughter of North Lincolnshire landowner Sir Reginald Sheffield - has another company registered in Brigg, Samantha Cameron Studio Ltd.
Brigg Blog is always keen to give a mention to businesses with local connections.