Much closer to the Monument roundabout there's an identical sign telling drivers to take the third exit and head off down Wrawby Road, on the A18. Which leaves us pondering why the one pictured here needs to be there. How about avoiding any possible confusion by taking it down?
St Helen's Road is often congested with parked cars and is not very wide.
This A1084 diversion is in place because of the railway bridge on the A18 at Melton Ross being replaced over a long period of time.