New telecommunications equipment is planned in Brigg.
The proposed 4G ("fourth generation") equipment is to be sited at Midgley Transport, Island Carr Road, off Bridge Street.
North Lincolnshire Council, the local planning authority, has been informed.
It has received an application "for prior notification of proposed development for the installation of a replacement telecommunications mast and associated works."
A helpful supporting document explains the requirement to apply to the local planning authority for "a determination as to whether the prior approval of the council will be required regarding the siting and appearance of the development."
Planners have also been told: "The proposed site has been carefully selected in a position that benefits from some screening effects so as to provide the required new coverage to the area whilst minimising visual intrusion for residential properties which are located further afield."
The monopole style design has been specified in order to allow the proposal to merge with the numerous street lighting columns distributed around the vicinity of the site."
The steel "monopole" will be 20m high with a frame for six antenna.
The proposed installation is an EE LTD & H3G LTE monopole which will house both Orange
and T-Mobile.
North Lincolnshire Council says it will accept any comments on the proposal until February 10.