We've heard plenty of Brigg folk talking in glowing terms about John Holland's new book on Brigg County Primary School. Some of them in their 20s, too - not just those who are middle-aged or older.
My late lamented Telegraph editor, Peter Moore, would send a nice letter of congratulation if you did a special publication or supplement 'off your own bat' which impressed him and put a few thousand on that week's circulation figures.
"It deserves to sell well," Peter would say.
The same applies to John Holland's book.
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