Brigg Blog is making an early start this year in its continuing campaign to get Lincolnshire Day marked in proper fashion, through the eating of county-made produce, the drinking of locally-made beer and wine, the staging of commemorative events and flying of the county's flag from public and domestic buildings.
Today (August 1) is Yorkshire Day and for some weeks TV adverts have been appearing about 'God's Own County'.
However, Lincolnshire Day (October 1), in past years, has generated much less interest.
So can we rally round and do better when our day comes round again in autumn 2020?
With trade lost by businesses due to lockdown, here's an opportunity to generate some income.
Those who nivver use Lincolnshire Dialect on other days of the year can also give it a go on October 1. Get thissen ready, whether you're an owd 'un or a bairn!
Lincolnshire is England's second biggest county, in terms of square miles, behind Yorkshire.
We were impressed to see wine made from grapes grown at Somerby being recommended in a national newspaper's glossy magazine recently. The weekend feature reviewed the best English-made bottled wines. Somerby wines are available on the shelves of a national supermarket chain's outlets, the story explained.
Lincolnshire Craft Beer Ltd, based at Melton Ross, supplies real ales to the Yarborough Hunt, Brigg. Although yet to emerge from lockdown, this Bridge Street hostelry will be open again come October 1.
Lincolnshire sausages, plum bread, haslet, pork pies, cheese and other delicacies are just some of the suitable foodstuffs to be eaten on our county day, which this year falls on a Thursday - market day in Brigg and a golden opportunity for stallholders to showcase their Lincolnshire produce.
Lincolnshire literature can also be promoted on October 1 - something we are sure Brigg town centre's Rabbit Hole Book Shop will be looking to do.
Picture above: The vineyard at Somerby, in the Lincolnshire Wolds - just a few miles from Brigg. We were invited down for a tour and tasting session a few years ago. The Romans made wine in Lincolnshire over the centuries they had a stronghold at Lindum (Lincoln).