People in Brigg are already wondering how the arrival of the new JD Wetherspoon pub will affect food sales and prices in the town centre.
Wetherspoon's has a national reputation for providing good fare at low prices in its hostelries, and the revamped White Horse will be reopened to customers in January.
The Lord Nelson, in the Market Place, has now launched a deal of two meals for £8.
See publicity boards outside the premises for further details.