This distinctive advert in Brigg is catching the eye of many people passing the town's fire station beside the A18.
Humberside Fire & Rescue is using it in an effort to attract more on-call firefighters - male and female.
People who are interested can use this link to find out more...
The purpose-built fire station seen here opened in the early 1970s, replacing Lindsey County's facility on Wrawby Road - the front of which is now occupied by the Blyton ice cream parlour.
When the current station opened in 1973, Grammar School Road was still in its original form; some 20 years later it was bisected by the extended inner-relief road along Barnard Avenue.