North Lincolnshire Council's Planning Committee has now made its decision on a Brigg & Wolds Ward planning application, seeking outline approval to build 25 new homes.
The propesd scheme - earmarked for land adjacent to The Willows on Barton Road, Wrawby - was refused.
The council has since informed the applicant that the proposed development "would have an unacceptable impact on the character and appearance of the area."
Anyone who has been refused planning permission by a local authority may choose to lodge an appeal against the decision - to be carried out by an appointed inspector.
The committee, meeting online earlier this week, granted outline permission to erect two dwellings at Wolds View, Station Road, Sturton.