Brigg Town Council is lodging objections to a company's plans to add new signage and install 'external decorations' at a prominent listed building in the Market Place.
Listed building consent is being sought to install various replacement signs and external decorations at the Lord Nelson Hotel, together with advertisement consent to display various illuminated and non-illuminated signs.
The Lord Nelson pub/restaurant, occupying 24/25 Market Place - is grade two listed and these applications have come from the Old Mill Brewery, of Snaith.
The building is within the Brigg Conservation Area.
Meeting in the Angel Suite Lounge on Monday evening, the Town Council's Planning & Environment Committee decided - on majority votes - to object to both applications.
There was considerable discussion.
Coun Chris Dyson voiced "very strong objections" - believing what's planned to be totally out of keeping with the Market Place.
Coun Jane Kitchen welcomed the company investing in Brigg and said she had no problem with replacement signage, but she did not "want additions."
Committee chairman Coun Mike Storey pointed out the applicant was not planning to remove a bay window at the Nelson, but wanted to change it. The issue was whether this would be an appropriate change.
Reference was made during the meeting to an objection posted on the North Lincolnshire Council planning portal by Paul Croft, of Scunthorpe, a conservator.
He concludes his detailed submission by saying: "I urge the local authority to preserve the façade of this historic building and work with the new owners to come up with a solution more in keeping with this historic quarter of Brigg."
Having decided to raise objections to the granting of listed building consent and advertisement consent for the proposed signs, Brigg Town Council has forwarded its views to North Lincolnshire Council - the planning authority which makes final decisions on all applications.
North Lincolnshire Council says it will accept comments from the public about the applications for the Lord Nelson up to March 8.
A Heritage Statement submitted on behalf of the Old Mill Brewery says: "Overall, we feel that we have retained the key features of the building and kept a link to the historic pub name. The sympathetic, yet impactful, scheme we have proposed is in keeping with the traditional pub feel, but will also elevate the surrounding street scene with a slightly more contemporary appearance."
Brigg Town Council's objection to the applications is likely to result in final decisions being made by North Lincolnshire Council's Planning Committee during one of its monthly meetings at Scunthorpe Civic Centre.
The planning committee is made up of elected councillors from across North Lincolnshire.
The majority of planning applications these days are decided by council officers.
However, if a town or parish council objects to an application it usually go before the planning committee.