One of Brigg town centre's best-known grade two listed buildings is to get a new look, if council planners agree.
Listing building consent for the installation of various replacement signs and external decorations, plus advertisement consent to display various illuminated and non-illuminated signs is being sought from North Lincolnshire Council for the Lord Nelson Hotel, in the Market Place.
Proposed lettering for the frontage makes reference to luxury en suite rooms being available within.
The Old Mill Brewery, of Snaith, also plans to add a tasteful portrait of Admiral Lord Nelson - victorious hero of the 1805 Battle of Trafalgar - high up on the frontage,
Below the Navy's most famous face will be the words 'Grog, Rations and Bunks' - if planners give the go ahead.
Hardy's Cafe Bar, adjoining Exchange Place, will become a thing of the past, with The Lord Nelson occupying all the ground floor.
A new sign is also planned for the rear of the premises - above the beer garden.
The Old Mill Brewery has told council planners: "When designing our scheme, we considered the age and history of the building, and its importance within the street scene.
"Overall, we feel that we have retained the key features of the building and kept a link to the historic pub name. The sympathetic, yet impactful, scheme we have proposed is in keeping with the traditional pub feel, but will also elevate the surrounding street scene with a slightly more contemporary appearance."
North Lincolnshire Council says it will accept comments on this application until March 8.
Brigg Town Council will be consulted prior to a decision being taken by the unitary authority.
Internal refurbishment of the Lord Nelson is already under way.
Richard and Jordan Smith are now mine hosts at the hostelry, having succeeded the long-serving Jim Swanson.
The Nelson currently offers accommodation, drinks and meals.