Design Orchard, pictured above, which faces the town's main Old Courts Road car park, will be donating soft toys with heartbeats, bringing comfort to sufferers.
This initiative has the support of the Alzheimers Society, the Carers' Association, care homes, carers and their loved ones.
Twelve people have been nominated to benefit so far. And donations from visitors to the shop will not only help the charities but make it possible to buy more dementia buddies for other sufferers.
Visit Design Orchard tomorrow (Saturday, August 27) between 10am and 1pm and offer your support.