In simple terms this means removing road signs that aren't vital on streets across the nation.
North Lincolnshire Council, our highway authority, has been quick off the mark. And so has Brigg Blog.
We immediately flagged up some signs that could be removed in our town.
Two of them are on Glebe Road and warn approaching drivers about a school (Brigg County Primary) which was closed some years ago, then demolished and a housing estate built on the site (SEE PICTURE ABOVE). Yet the 'approaching a school' warning road signs are still there.
Thirdly, we do not think the Brigg Resource Centre directional sign is any use where it is beside the town's main traffic lights on Old Courts Road, due to drivers being too concerned with the junction to spot the sign in its current location.
In addition, the wording underneath this sign makes reference to a previous use of the centre.
So there's three for North Lincolnshire Council's list - just from Brigg!
Councillor Neil Poole, of Messingham, North Lincolnshire's Cabinet Member for Environment, has now taken a decision in response to the instruction issued by the Department for Transport.
The DfT expects local highway authorities to get rid of unwanted and unnecessary signs and to design signing schemes to minimise visual clutter.
An officer's report prepared for Coun Poole said it would take some time for officers to work through the new regulations and to fully understand their implications and the potential they present to achieve a transformation of the local highway street scene.
Coun Poole has now approved a detailed review (by council officers) of the recently published Traffic Signs Regulations and General Directions 2016, with a view exploring the opportunities these present "to achieve a future transformation of the highway street scene."
That decision will be implemented on July 18, the council says.
We will wait and see whether action is taken over the three signs we've highlighted in Brigg.
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