Brigg Town Council seems likely to take up sponsorship of Brigg Town Football Club through buying hoarding space at the Evo-Stik leaguers' Hawthorns ground.
A council committee debated the issue during a meeting at the Angel Suite. The likely cost is £100 for a season, but reductions in that price are available if booked in a package over two or three seasons.
The council is seeing this as a way of promoting its events and services to the community, including the Neighbourhood Plan which is now being drawn up.
Coun Jenny Bell asked about the size of Brigg Town FC home crowds to get an idea how many people would see the council's adverts.
She was told crowds averaged 100+ and that for pre-season friendlies against teams like Grimsby and Scunthorpe the figure might be 200 to 300.
Coun Edward Arnott said £100 seemed good value, while Coun Ben Nobbs felt advertising on hoardings would help get information across to people who did not read council newsletter announcements.
The sponsorship package does not include the cost of the hoardings/banners. Town Clerk Jeanette Woollard said she would need to obtain costings for those and report back to councillors.
Meanwhile, the council is mindful to progress with the sponsorship, subject to receiving these costings for consideration at a meeting next month.
ReplyDeleteIS THIS IDEA COST EFFECTIVE AND WILL IT SEEK TO RESOLVE THE NOTIONS, AS DEBATED BY THE BTC?
There appears to be a financial flaw in this debate.....
The £100 seems to be the cost for hiring the advertising space - so has the cost of the actual hoarding been included?
Additionally, if BTC is to use the advertising space to advertise its events and facilities - new hoardings will need to be manufactured and erected/changed on a regular basis - have such manufacturing and man-hour costs been put into the financial equation?
Finally, since the hoardings will be about 50 yards away (on the opposite side of the pitch) from the footie spectators - in reality, how much of the council's 'newsletter' info could be displayed on such hoarding?
Promulgating BTC information in places where the crowds are would be much more effective - in the Market Place and even displaying notices in Tesco and Lidl's.....
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