Malcolm Bailey, from the Partnership, said: “The Brigg Town Business Partnership aim is to promote this great shopping centre which is full of independent retailers providing high quality products and services in a wonderful setting. We want to encourage those who have not paid the town a visit for while to come and enjoy drink or a meal in one of our cafes and see what the unique range of shops have to offer.” He continues, “The local television station broadcasts to exactly the areas we want to target and we think a local television advertising campaign will prove successful for us.”
Estuary TV broadcasts to 350,000 homes across northern Lincolnshire and East Yorkshire on Freeview channel 8 and Virgin Media channel 879 and now online at www.livestream.com/local_tv
Estuary TV is the first of 23 local television stations to launch in the UK, with the rest following over the next year.
Lia Nici, Executive Producer at Estuary TV, said: “We’re really excited to be working with the Brigg Town Business Partnership. This is exactly the kind of benefit local television can have for companies who wish to target viewers in the area and at a realistic cost for smaller companies. Research into television advertising proves again and again that it is the most successful form of advertising and local TV can be a new option for businesses to consider.”.
The Brigg Town Business Partnership commissioned two television adverts, which were filmed over the summer, focusing on the kind of shopping experience Brigg can offer.
They will start to be broadcast on the channel from next month and can also be seen before they launch on the channel online at:
http://www.youtube.com/watch?v=QBSueag0Sq4
http://www.youtube.com/watch?v=2HmDlG85jzc
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