BODYWORKS ESTABLISHED IN BRIGG

BY RICK WILSON

Bodyworks gymnasium is one of the latest businesses to have opened its doors in Brigg and started to trade in July, offering the people of Brigg the opportunity to improve their fitness by the use of its modern Cardio room and to enjoy the benefits of training in the more traditional manor, within the well-equipped weights room.
The Gym is the creation of Mrs Lisa Wilson and her husband Rick Wilson who decided after a lot of research and talking to people that the traditional style of gym which is still favoured by bodybuilders and power lifters was the one facility that Brigg had been without and offers more scope to those who want to compete or sculpture their bodies.
Rick said: “Over recent years the trend has moved to large corporate style gyms that use a multitude of cable resistance, and machine based resistance equipment.
“Whilst the move to these super gyms has opened the sport to more people it has also had a detrimental effect to the more traditional style of gym, in that these big ventures had the resources to invest large amounts of capital into their infrastructure, which in turn attracted customers but then many of them tied their customers into long term expensive contracts.
“For the last 25 years I had wanted to open a gym in this area, and many may think that our timing is misplaced with the world in recession, and things been as tough as they are, but that is exactly the reason that I decided now was the right time.
“It’s my honest belief that people are turning away from the big glitzy super gyms in an effort to save money and are returning to the more focused smaller gyms.
“We believed we could offer a half way solution by giving our customers a well appointed gym and cardio room and creating an atmosphere that was removed from the old style, traditional male orientated spit and sawdust gyms, and create an atmosphere which would attract both sexes, we believe we have achieved this with Bodyworks, at a price that is affordable even in time of recession”
Bodyworks have seen a steady rise in its membership base and Lisa Wilson believes this is because of the flexible membership that they offer.
Our membership package is so simple, you can turn up complete a safety induction (free of charge) and then pay a day rate of £3.75 and train, or you can take advantage of the £25.00 per month charge which runs from the day you take it out to the same day the next month.”
Bodyworks also operate a block session purchase and offer 10% discount to all service personnel and students upon production of a valid identity card, and also give loyalty bonuses to their existing members, in the form of cash off their next months membership for the introduction of members who join on a monthly basis.
Rick and Lisa have also looked to taking the business in different directions in order to strengthen their dream.
They say: “We know that we have built a decent facility but we also know that we cannot be experts in all areas of fitness, with this in mind we have formed associations with suppliers and in particular with NJ Fitness, who through our business association can deliver Sport and Holistic massage and sporting rehabilitation at the gym. They are also offering other services such as personal training and advice about nutrition this is a service which is proving to be very popular.”
Bodyworks is also able to supply a range of all major brand supplements at very competitive prices and believe that the diversity of the business is what will make it stronger.
For all of their latest offers visit their site on Brigg People - http://www.briggpeople.co.uk/sport-and-leisure/bodyworks/business-13004844-detail/business.html - or their website on www.brigggym.co.uk
Bodyworks are located in unit 27/29 Island Carr Road, Brigg. DN20 8PD
Opening hours:
Mon – Fri 10am till 8pm
Sat – 10am till 4pm